Sorélle of Hair™ was founded in 2019 by hairdressers Nicole McDonell and Hannah Graham, born out of a desire to create hair extensions that offered sustainability without compromising style. Disappointed by the limited options for high-end and ethical hair extensions, they were determined to set a new standard in the industry.

Since its launch, Sorélle of Hair has been committed to driving meaningful change through sustainable innovation and ethical best practices, from the materials and supply chain through to production. Extensive research and development have resulted in a range of high-quality hair extensions that are, most importantly, sourced ethically.

In pursuit of this perfection, they leveraged their own professional experience. As co-owners of the successful salon Maxyn Asher Hair for over six years, Hannah and Nicole uniquely understand the real-world challenges of profitability and growth. This shared passion for excellence and an uncompromising commitment to salon success led them to develop Sorelle of Hair™ to be more than a product—it's a complete partnership designed for salon professionals, by salon professionals.

Proudly female-founded, the brand is at the forefront of the supply and distribution of ethical hair extensions. Sorélle of Hair Extensions are designed in Mackay, Australia, by a small team of dedicated hairdressers and hair extension lovers. Our beautiful hair is sourced throughout Europe and manufactured in Asia, with impeccable craftsmanship, high-quality hair, and innovative weft design at the core of our business.